Ph. D | Energy Solutions | Electrification | Energy Transition Strategy
I highly recommend Michele.
He has an incredible ability to take a simple idea and turn it into a sharp, well-positioned brand with a clear strategy behind it.
What really impressed me was how effortlessly he translated rough concepts, from multiple stakeholders into a clean, professional digital presence that actually worked.
I highly recommend Michele.
He has an incredible ability to take a simple idea and turn it into a sharp, well-positioned brand with a clear strategy behind it.
What really impressed me was how effortlessly he translated rough concepts, from multiple stakeholders into a clean, professional digital presence that actually worked.
From the very first conversation, Michele demonstrated an incredible knack for listening deeply, understanding the essence of what the team wanted to achieve, and then translating that into a polished outcome.
Great to have met you, Michele.
Ruggero Seccia
CTO @ MoBeLIV | Multiphysics Electric Motor Design & Control - Delivering End-toEnd Solutions & Empowering R&D Teams
Working with Michele was extremely smooth and easy.
He led the positioning work with a strong strategic framework, while remaining pragmatic and highly collaborative.
A valuable partner for companies looking to build a solid and credible brand presence.
Working with Michele was extremely smooth and easy.
He led the positioning work with a strong strategic framework, while remaining pragmatic and highly collaborative.
A valuable partner for companies looking to build a solid and credible brand presence.
Luca Zai
CEO | TEchnology Advisor | eMobility | MSc, MBA
Zero time waste, structured approach and actionable outputs exactly as needed. That's the impact Michele brings to organizations dealing with technical products or services, needing effective communication. Drawing on already existing materials of various kinds (technical, product management, roadmap, detailed characteristics...) structured or unstructured, Michele quickly understands the underlying technology and features thanks to his engineering background, and asks the right questions to complete the picture.
Zero time waste, structured approach and actionable outputs exactly as needed. That's the impact Michele brings to organizations dealing with technical products or services, needing effective communication. Drawing on already existing materials of various kinds (technical, product management, roadmap, detailed characteristics...) structured or unstructured, Michele quickly understands the underlying technology and features thanks to his engineering background, and asks the right questions to complete the picture. No need to go through long explanatory sessions, that would rightly be the case with non technically savvy marketers. Then Michele develops a full action plan with clear KPIs, also providing new stimuli and challenges, extracting aspects that are not so obvious to spot. The other part of added value is the ability to bridge all of the above with a clear and precise communication output. Execution follows in full autonomy, but equally with transparency and revisions along the way. Michele proves with facts, and quickly, that he delivers on his payoff especially when time is of essence and technical understanding is key.
Jorge Rodrigues
Co-Founder Cloud Sweep
I had the pleasure of working with Michele as a Business Developer at Cloudsweep, where he made a real impact even in a part-time capacity. Michele brought energy and initiative to our lead generation efforts, consistently identifying and engaging high-quality prospects. He also proved to be highly effective at leveraging LinkedIn as a channel, helping raise Cloudsweep's visibility and sparking meaningful conversations with potential customers.
I had the pleasure of working with Michele as a Business Developer at Cloudsweep, where he made a real impact even in a part-time capacity. Michele brought energy and initiative to our lead generation efforts, consistently identifying and engaging high-quality prospects. He also proved to be highly effective at leveraging LinkedIn as a channel, helping raise Cloudsweep's visibility and sparking meaningful conversations with potential customers. What stood out most was his ability to work independently, take ownership of outreach, and deliver results without needing heavy direction. For an early-stage startup, that kind of self-starter mentality is invaluable. I'd recommend Michele to any team looking for someone who combines commercial instinct with hands-on execution.
Christian Fritz
Co-Founder @ ecoSmart HUB
Michele is great to work with and provides clear strategic outlines and a structured approach towards lead generation.
We also used his AI marketing messaging tool that has been extremely helpful in creating engaging and meaningful content for our social media campaigns.
Michele is great to work with and provides clear strategic outlines and a structured approach towards lead generation.
We also used his AI marketing messaging tool that has been extremely helpful in creating engaging and meaningful content for our social media campaigns.
I would highly recommend Michele if you are looking at improving your marketing messages and marketing strategy.
Why Tech Marketing
Engineering and tech Go-To-Market strategy is fundamentally different from general marketing and Sales. Understanding these differences is crucial for effectively communicating technical value to your target audience.
Aspect
In General
In Engineering and Tech
Language & Tone
Emotional, simple, and desire-driven.
Technical, precise, and data-based; communicates expertise and reliability.
Storytelling & Content Creation
Emotional and visual storytelling to create connection.
Stories and content focused on technical problems, solutions, and performance (case studies, demos, white papers).
Audience & Decision-making
Consumers or non-technical buyers; fast, emotion-driven decisions.
Engineers and technical managers; analytical, shared decision-making.
Channels & Journey
Social media, influencers, short and direct campaigns.
Email, LinkedIn, industry events, webinars, training sessions, and long and complex B2B journeys.
Goal & KPI
Boost brand awareness and sales.
Educate, build technical trust, and long-term partnerships.
The bottom line: Engineering and tech marketing requires a deep understanding of both technical concepts and the analytical mindset of your audience. It's not about creating desire—it's about building trust through expertise, demonstrating value through data, and educating decision-makers who need to understand the "how" and "why" before they commit.
How I Work
This is not “doing outreach.” It's building a structured lead generation system that consistently turns the right prospects into booked calls.
From targeting and messaging to infrastructure and follow-ups, every component is designed, tested, and optimized as part of a single system.
1
Assessment & Fit Validation
We start by evaluating whether this system can work for your specific case. We analyze your offer, target market, deal size, and current positioning to determine if outbound can generate qualified conversations.
No generic assumptions—only data-driven validation before building.
2
System Setup & Launch (Weeks 1–4)
We build the entire outbound engine: prospect selection, ICP matching, messaging structure, sending infrastructure, and follow-up sequences.
The system goes live and starts generating first signals and responses.
This is where strategy becomes execution—and the first results start to come in.
3
Stabilization & Optimization
Once live, we refine every component: targeting quality, message resonance, reply rates, and conversion into booked calls.
The goal is to make the system predictable and consistent.
Like tuning a system under real load—removing friction and improving performance.
4
Training & System Handover
You or your team learn how to operate and scale the system independently. We document processes, share best practices, and ensure full control over the pipeline.
You don’t depend on me—you own the system.
Timeline & Ongoing Support
The full system is typically built and optimized within ~3 months, from initial assessment to a fully functional and validated outbound pipeline.
After delivery, you can choose the level of support:
→ Continue working together for ongoing optimization and scaling
→ Periodic support for adjustments and improvements
→ Full autonomy with your internal team
The objective is simple: a reliable system that generates qualified calls consistently—not a dependency on external execution.
Case Studies
What You Can Expect
This is not based on assumptions, but on early real-world implementations of the system.
While results depend on your market, offer, and targeting quality, here’s what has already been achieved:
First signals within 7 days
Initial conversations and replies can start appearing within the first week after launch.
This gives immediate feedback on targeting and message resonance.
High-volume outreach engine (Week 2+)
Once the system is running, it can handle from hundreds to thousands of emails exchanged,
including automated follow-ups and conversation management.
Reply rates up to ~5%
With well-matched targeting and relevant messaging, reply rates can reach up to 5%—
meaning consistent inbound conversations from cold outreach.
About Me
My journey began in 2016 with a Master's degree in Electrical Engineering from the University of Padua, completing my thesis at the Technical University of Munich.
This launched me into seven years as an 'Advanced Systems Engineer Power Electronics' in the automotive industry, focusing on innovation, electrification, and product development.
But life had different plans.
Seeking new opportunities, I left my corporate career for a sabbatical, which led me to find my soulmate and live between Europe and Asia—an experience that opened my eyes to diverse cultural approaches invaluable to my work today.
For a year and a half, I freelanced in data analytics, software development, and AI applications. My freelance journey taught me firsthand the struggle every technical professional faces: translating complex technical products and innovations into compelling market messages. Through study and trial and error, I mastered the art of bridging technical excellence with effective communication.
Then I discovered something that changed my perspective.
Listening to the market, I recognized that brilliant engineers and tech entrepreneurs often struggle to market their innovative solutions effectively, as their technical strengths can become marketing barriers.
Today, I help engineering and tech companies transform scattered marketing efforts into strategic marketing that truly reflect the value they bring to society.
Every day, I work with people building solutions that improve our world—and help them communicate that impact in ways their customers can understand and embrace.
