Resources

Free marketing guides and resources to help engineering and tech companies improve their marketing strategy.

Short Guide – What NOT to Automate in the AI Automation Era

In the AI Era, it Feels Like Everything Must Be Automated…Right? AI is everywhere. Every post, every startup, every tool promises to "automate your business." But here's the truth — not everything should be automated. Sometimes, automating the wrong process is the fastest way to scale inefficiency.

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Summary Booklet – The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Struggling to find a comprehensive yet accessible summary of marketing principles? This easy-to-read booklet provides a clear explanation of the 22 fundamental marketing laws by Al Ries and Jack Trout in a short, digestible format. Perfect for busy professionals who need quick access to essential marketing concepts without wading through lengthy texts.

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